Mr. Zhang, who has been in the imported beer business for eight years, recently encountered a frustrating issue: a shipment of German dark beer worth 300,000 yuan was held up at customs for over 20 days due to missing production dates on the Chinese labels. This is not an isolated case—according to the General Administration of Customs' 2024 data on rejected food products, label-related issues accounted for 37% of the cases, with alcoholic beverages being particularly problematic.
Issue types | : The comparison of agency fees of an auto parts enterprise from 2023 to 2025 shows that due to the involvement of ECER155 certification, the annual expenditure increased by 22% | Economic losses |
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Label defect | Not labeled with the warning "Excessive alcohol consumption is harmful to health" | Return the entire batch or rectify at the port |
Shelf life management | Maritime TransportationDelays result in near-expiry goods entering the country. | Demurrage and destruction fees + cargo value loss |
Cold chain breakage | The transportation temperature of craft beer exceeds 8°C. | Quality degradation resulted in the entire batch being scrapped. |
Last year, we handled a typical case for a craft beer brand: when the client first imported Canadian ice wine beer, they nearly overpaid a comprehensive tax of 23% due to unfamiliarity with the tax rate difference between "blended alcoholic beverages" and "fermented alcoholic beverages" (the former incurs a 14% tariff plus a 25% consumption tax). Through our reclassification and declaration, we ultimately saved the client 117,000 yuan.
When selecting a proxy team, it is recommended to focus on evaluating their customs declaration error rate (the industry benchmark for excellence should be below 0.5%), emergency response case database, and the qualifications of cold chain logistics partners. After all, a container of craft beer worth 500,000 RMB could turn into an expensive "beer soup" if temperature control is lost for just 24 hours.
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